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Archive for the ‘marketing’ Category

E8, Edwin Abbott, Garrett Lisi, Maui, Theoretical Physics, Unified Field Theory

26 Mar

So I was going to post this to Facebook directly – and found that it was too long – and then I remembered – wait – I have half a dozen blogs – surely one of them could serve as the platfrom for a post – so Webservations it is >>>

 

When I was much (much) younger and actually understood the Maths I was studying, I read a wonderful little book called Flatland by Edwin Abbott. At one level it was a commentary on social hierarchy and at another an examination of the resistance of humans to recognizing – much less understanding – the concept of multiple dimensions. The book was written in 1884 BTW.

 

Just been watching a wonderful Ted Talk on ‘E8′ (or as it is affectionately known – Garrett Lisi’s Theory of Everything ) two years after it was recorded.

 

In the past 125 years, we seem to have developed a little – and now routinely talk of (that is different to understand) multi-dimensional space. In Garrett’s case (he is focussed on a theoretical model with 8 dimensions, dubbed E8 – that he ‘hopes’ IS the unified field theory we have been searching for around a century now (maybe longer) – I use hope loosley – he seems to be working with something more than hope :)

 

At the end of the talk, Garrett was asked to explain E8 a little further by the host and when he did, I couldn’t help but think of Edwin’s book as he talked of how different aspects of the 8 dimensions spin in and out of focus as the model spins around.

 

OK – this is hard to explain – happy to report that I am truly excited to be listening to Garrett talk first hand – very soon. YOWZA. More on that later.

 

(BTW fellow followers – Garrett is a Maui Resident – we truly have an eclectic, stunning, and extraordinary collection of residents on this island of ours.)

 

 

Olbermann on The Real Death Of “Real News”

10 Dec

It is a general piece primarily about Ted Koppel – but actually resonates in light of the broader role of journalism.

Daily Kos: Ted Koppel And The Real Death Of “Real News”

The kind of television journalism he eulogizes, failed this country because when truth was needed, all we got were facts – most of which were lies anyway. The journalism failed, and those who practiced it failed

 

Stop The Press : A CEO actually called a customer ?

13 Nov

OK _ not strictly a customer – but another example of why Apple wins over and over. I know a lot of people bang on about Jobs and his one one liners, his arrogance, how dare he – blah bah – but how many CEOs anywhere even track their customers, partners, developers and vendors – much less respond in emails – or pick up the phone.

Good Story – and a such a contrast to a customer complaint I made to a company at the other end of the spectrum of Customer Centricity  (let’s call them American Airlinespost here)

A conscientious guy: Steve Jobs has a well-deserved reputation for creating great quality products and for his passion for excellence and user experience. I’ve also read that he is a detail-oriented executive and a hands-on guy who is intimately involved with his company’s work (in a way that few other CEOs are).
His phone-call reinforced those notions and went further to suggest that he was also a very conscientious guy who cared about people. The fact that he took the time to read my email, think about the app and then personally call me was amazing.

Passed on – with thanks to Cascade Soft

 

15 Warning Signs That Your Business Sucks

04 Jul

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Good Lessons included

 

Maslow’s Hierarchy of Needs for Design

11 Jun

Maslow is not a name that pops into my every day conversation. But he did yesterday – and when I saw this today – I though HELL – why not – a message from someone to post !!!

I still think his hierarchy of needs maintains its relevancy – what 60 or 70 years later !!

This is Maslow’s original …

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Meanwhile- I really love this one that Smashing Magazine has developed :

Passed on – with thanks to : Smashing Magazine : Maslow’s hierarchy of needs for design

 

How great leaders inspire action

30 May

It is reasonably easy to say well – ‘duh’ – when you watch something like this. The hard bit is transforming it into action. Take a few minutes out of your day to watch – and see how it might work for you.




Passed on – with thanks to : Simon Sinek: How great leaders inspire action | Video on TED.com

 
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Posted in business, customers, management, marketing, video

 

WRONG

13 May

While I one hundred percent agree with Guy Smiths’s analysis on Sandhill, in particular – when he raises this one …

Content is King, and Jobs wants the crown.

To control content, Jobs must own the means of distribution. Hence, pesky interlopers like Flash must be eliminated. Flash connects the content provider directly with the content consumer, cutting Apple out of the loop, which for someone who sold 10 billion songs is clearly unacceptable. Thus Apple acolytes are assaulting Adobe. You can have the cool new gizmo, but you can’t have Flash.

- absolutely.

More recently – this thought and thinking seems to have been removed from the media reporting – history has been ‘rewritten’ – and while I do think that there are a lot of other reasons that get recited that ‘explains’ the lack of flash … this one makes the most sense to me. (and not just because no one talks about it.)

All that said - I one hundred percent disagree with his predictions and to see this as ‘the demise’ of Apple is – IMHO – nuts. I quote :

The marketing issue at hand is never to deny your market. Apple will eventually suffer if they keep content from customers. After all, we own gizmos to achieve things, be it making phone calls, watching movies, playing games, or impressing the cute red head at the bar. Fail in this fundamental mission and the market will eventually turn to vendors that deliver. Flash is only one instance where Apple’s “our way or else” mentality may be its long-term undoing.

Erecting barriers never works in the long run. Walled gardens are more wall than garden, as everyone who escaped AOL will attest.

I guess he is covered- because he does actually say ‘if’ – but – and though I am a fan – I am actually a VERY slow adpoter. Steve is running a business. If what he is doing starts not to work – he will adjust course. But only then- not before. And actually – really – most people don’t care about open – they don’t. they don’t think. they just want it delivered – simply. that’s what steve does. And that’s what the reat of the tech world still are not thinking through.

 
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Posted in apple, business, management, marketing

 

Reading Letters

06 May

So this caught my eye as I was flipping through the networks tonight … no idea if the article is worth reading – BUT – imagine …

If Barack Obama can read ten letters daily from Americans, surely you can talk to your customers. (Your company’s entire staff should spend fifteen minutes daily talking with customers.)

Passed on – with thanks to : Holy Kaw!

 

 
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Posted in brand, business, customers

 

Photographers : You Need to be a Salesperson First

02 May

I’m so glad I am not the only one tapping out this tune …. Blake Discher’s blog is chock full of some superb nuggets. This but one of them.

“Even in these stressful economic times, your business will be more successful if you are willing to recognize one fact: you need to be a salesperson first, and a photographer second. Many photographers take great photographs, but far fewer excel at sales. When I speak to audiences about negotiating, I%u2019m always quick to point out that sales skills are what help you to demonstrate to the client why they should hire you instead of your competitor.”

and

“Sell your value, not your product”


Linking back to Blake Discher’s Groozi.com – full story here :You Need to be a Salesperson First

 

I was shown the media’s future 16 years ago …

24 Apr

Interesting flash back in time to where this writer for the Observer ‘saw the iPad’ fro the first time … ok it wasn’t really but you’ll get the drifet and the accuracy of vision.

I wrote an excited memo back to London: “The service can deliver black and white pictures, but they take about two minutes to download and are pretty poor quality.”


Passed on – with thanks to : The Guardian / Observer