Now here’s a little ‘doo hickey’ that I picked up this morning. Bottom line – right on …
“Value, in the form of enhancement and improvement of their business, is what the customers want to buy, not code. To deliver on that new product requires a manufacturer that knows how to design, produce, brand and deliver a relationship of mutual profitability to both parties, something worth maintaining over the long haul. That can only be done when relationship-thinking is embedded in the DNA of every department and member of the company.”
Read The Full Article – It’s Not About The Software Anymore – Here
It’s an old message, I would argue that is never been about the technology, and has always been about the customer – and the customer’s customer.
That is is about the shifting power base from producer efficient supply chains to customer effective demand networks.
Of course – in the past – focussing on a ‘technology edge’ could overcome shortcomings in that knowledge, and often it did, but – finally – the tipping point has been reached. To have good, efficient, technology that works, is efficient, keeps costs down, allows a customer to understand their customer …. in fact whatever it is that the technology does … that’s table stakes. It’s what you do, how you do it, who your team are – all that people and associated knowledge stuff that companies are (re) discovering – across the virtual corporation and into the virtual networks – that’s what counts.
To a large extent, that shift has been lead and demonstrated by the ‘social network’ phenomena – but really isn’t one of the SN benefits that the customer has now been given a voice. Of course the single customer always had a voice. And occasionally a business listened. But now the enterprises cannot turn off the cacophony of millions of networked customers. They shouldn’t. But having heard – what do they do ?
The rules have changed – again.
Todays’ winners are about understanding, implementing, driving customer focussed business. Of course – everyone says that don’t they ? But how many implement it ? Make it happen ? That is the real difference.
Passed on – with thanks to : SandHill.com
